Primal Management

Primal Management

Review in the Journal of Personnel Psychology:  

"The book is clearly written, strongly and convincingly argued, insightful, provocative, stimulating, and interesting to read."



The Horsepower SystemTM is a simple, monthly, online survey that puts employee motivation front-and-center on the management dashboard, precisely where it belongs.  If you can get motivational horsepower to go up, lots of good things go up with it!

Download Horsepower SystemTM Flyer

Learn more >

Paul's Blog

Are decisions really 80% emotional?
As some of you know, I'm a graduate of the University of Chicago, a very rational place where, according to legend, "Fun goes to die."  I expect to be tarred and feathered at the next U of C management conference  for this provocative and contrarian post.  
Advertisers, like Kevin Roberts, CEO of Saatchi and Saatchi, claim that the buying decision is 80% emotional and 20% rational.  According to Roberts, "Reason leads to conclusions.  Emotion leads to action."  What about other decisions, like the decision on the part of our employees to work hard?  Is this also 80% emotional?  What is going on here?  If emotions are so important in decision making, why was the word never uttered in any of my econ classes?
PDF Print E-mail

Fun Animation Illustrating the Main Idea in Primal Management

(see video below)

"Users Guide" for Human Beings

If you buy a toaster, you get a user guide.  Buy a refridgerator, you get a user guide.  Wouldn't it be great if human beings were born with a "user guide" as well? Then we would know the best way to lead, motivate and engage our employees.

Author, Paul Herr, has created the next best thing in his critically-acclaimed book, Primal Management: Unraveling the Secrets of Human Nature to Drive High Performance. Herr uses logic and the latest science to deduce what the missing "user guide" for human beings might look like.

If you'd like to improve employee-engagement, attract top talent, and boost innovation and productivity, Primal Management should be on top of your reading list.  Paul Herr also provides a variety of consulting services to progressive companies that want to get the best from their people.