Primal Management

Primal Management

Review in the Journal of Personnel Psychology:  

"The book is clearly written, strongly and convincingly argued, insightful, provocative, stimulating, and interesting to read."



screen shot of dashboard high quality

Here is a screen shot of The Horsepower System's™ leadership dashboard.  It gives every manager a quick diagnostic readout of the current survey scores for their department.  They can tell, at a glance, if the motivational engine is functioning optimally, or malfunctioning. 

Motivation is the master metric that drives everything else.  It therefore deserves a prominent position front-and-center on an organization's management dashboard. 

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Paul's Blog

Are decisions really 80% emotional?
As some of you know, I'm a graduate of the University of Chicago, a very rational place where, according to legend, "Fun goes to die."  I expect to be tarred and feathered at the next U of C management conference  for this provocative and contrarian post.  
Advertisers, like Kevin Roberts, CEO of Saatchi and Saatchi, claim that the buying decision is 80% emotional and 20% rational.  According to Roberts, "Reason leads to conclusions.  Emotion leads to action."  What about other decisions, like the decision on the part of our employees to work hard?  Is this also 80% emotional?  What is going on here?  If emotions are so important in decision making, why was the word never uttered in any of my econ classes?
Meet the Author PDF Print E-mail


Paul Herr is an employee-engagement pioneer and thought leader who earned his MBA from the University of Chicago's Booth Graduate School of Business, one of the world's top business schools.

Herr is also a scientist, engineer, entrepreneur, and inventor who has researched human motivation for the past 35 years. Herr’s book, Primal Management: Unraveling the Secrets of Human Nature to Drive High Performance, received critical acclaim when it was published as a featured book by the American Management Association in June, 2009.

Herr consults with corporations worldwide to help them tap into the energy, passion and creativity of their people.  He is also the inventor of The Horsepower System, a practical software tool for tracking and improving employee engagement.

Herr lives in Madison, Wisconsin with his wife, two teenage children, and Lucy (beagle shown in photo).