Primal Management
Review in the Journal of Personnel Psychology:
"The book is clearly written, strongly and convincingly argued, insightful, provocative, stimulating, and interesting to read."
Paul's Blog
Are decisions really 80% emotional? |
As some of you know, I'm a graduate of the University of Chicago, a very rational place where, according to legend, "Fun goes to die." I expect to be tarred and feathered at the next U of C management conference for this provocative and contrarian post.
Â
Advertisers, like Kevin Roberts, CEO of Saatchi and Saatchi, claim that the buying decision is 80% emotional and 20% rational. According to Roberts, "Reason leads to conclusions. Emotion leads to action." What about other decisions, like the decision on the part of our employees to work hard? Is this also 80% emotional? What is going on here? If emotions are so important in decision making, why was the word never uttered in any of my econ classes?
|
Read more... |
Praise |
Professor William Frederick, PhD - often referred to as the father of American business ethics Dr. John Gibbons - a prominent scientist at The Conference Board--a New York based management think tank--where he specializes in employee engagement research. Book Review in the Journal of Personnel Psychology, by Ira J. Morrow, Associate Professor of Management, Pace University, NY, The book is clearly written, strongly and convincingly argued, insightful, provocative, stimulating, and interesting to read. Ross Smith - an enlightened manager who is creating a human-friendly ecosystem inside his corner of Microsoft Dave Logan, coauthor, "The Three Laws of Performance" and "Tribal Leadership"; faculty member, Marshall School of Business, University of Southern California. |